Journeys

One popup is a moment; a journey is a conversation. Journeys route visitors from campaign to campaign based on what they did: a follow-up offer only for people who dismissed, a thank-you only for people who converted.

Building a journey

1. ＋ New journey, give it a name ("Welcome offer follow-up").
2. Pick Starts with: the entry campaign that anchors the journey.
3. Add steps: When [a campaign] is dismissed / converts → show [next campaign]. Chain as many hops as you like.
4. Save, then Activate.

Outcomes are unambiguous: an email/SMS opt-in or a revealed reward counts as converts; closing without either counts as dismissed. If a visitor somehow does both, converting wins.

The rules journeys enforce

• Non-entry campaigns go quiet. While a journey is active, its target campaigns stop firing on their own; they appear only when the journey routes a visitor there. (Activation warns you about exactly this.)
• One journey per campaign. A campaign can belong to at most one active journey; overlaps are rejected with a clear error.
• No self-routing or duplicate routes. Validation flags a step that routes a campaign to itself, two steps claiming the same campaign + outcome, or routes pointing at deleted campaigns.
• Deleting a journey never touches the campaigns. They return to firing independently.

Reading the results

Each journey card shows its own funnel (N entered · M routed on · K converted), and each member campaign keeps its own full analytics.

Patterns

• The polite second ask: welcome spin → (dismissed) → a quieter exit-intent email capture with a smaller reward.
• The thank-you upsell: welcome popup → (converts) → a "your code is active, complete the set" cross-sell popup.
• Game ladder: a simple email capture → (converts) → a play-to-boost game popup on the next visit. Pair with offer tiers.