Text variables

Drop these tags into any text element, button label, peek bubble or consent block; they render live, per visitor. All values are safely escaped; a variable can never inject markup into your popup.

Reward & game

Tag	Renders
`{{code}}`	The visitor's issued discount code (shows "…" until it's issued).
`{{reward}}`	The reward's display name: "10% off", or your title override.
`{{expiry}}`	A live countdown to the code's expiry: "2d 3h", "45m", then "expired".
`{{prize}}`	The prize label the visitor just won in a game.

Name & location

Tag	Renders
`{{first_name}}` / `{{name}}`	The visitor's first name: what they typed into the form wins, otherwise the logged-in Shopify customer's name; blank for anonymous visitors (pair with a `\| default:` filter).
`{{city}}` · `{{region}}` · `{{country}}`	The visitor's location, from network-level geo: "Free local pickup in Austin this week."

Quiz & personalization

Tag	Renders
`{{answer:KEY}}`	The visitor's answer to the survey question whose property name is `KEY` (multi-picks join with commas). "Perfect. Our best sellers for gifting* are waiting."*
`{{outcome}}` · `{{runner_up}}`	A quiz's winning result name, and the runner-up.
`{{score}}`	The winning result's points tally (animates a count-up).
Flow variables	Anything set with the Set variable(s) action or `Janus.vars.set()`.

Cart

Tag	Renders
`{{cart_total}}`	The visitor's cart total, formatted and ready to show: "$42.50".
`{{cart_value}}`	The same figure as a raw number, for arithmetic with filters (below).

Countdowns & dates

Tag	Renders
`{{countdown:2026-12-01T00:00:00Z}}`	A ticking countdown to a fixed timestamp: a launch, a sale end. Use `{{expiry}}` for per-visitor code urgency, `{{countdown:…}}` for a shared deadline, or the styled Countdown element when you want it as its own block.
`{{date}}` · `{{date+30}}` · `{{date+6 weeks}}` · `{{date+3 months}}`	Real calendar dates computed from today: "Results by {{date+30}}." Days are the default unit.

Legal & consent

Tag	Renders
`{{tos_link}}` / `{{privacy_link}}`	Clickable links to the ToS / privacy URLs from your campaign's legal settings. These are the only tags that render as links; everything else stays plain text by design.
`{{sms_consent}}` / `{{email_consent}}`	Your SMS or email consent disclosure block, managed once on the popup root.

Filters

Any tag can be piped through filters, Liquid-style: {{ name | filter | filter: arg }}. The common ones:

Filter	Does
`\| default: "friend"`	Falls back when the value is empty: `{{ first_name \| default: "friend" }}`.
`\| plus: 15`	Arithmetic on numbers like `cart_value`: "just $X more to free shipping".
`\| money`	Formats a number as a price.

Game copy tokens

One game interpolates its own progress tokens inside its copy fields:

Game	Tokens
Pick a card	`{n}` flips made · `{total}` total prizes · `{left}` flips remaining. "You won {n} of {total} gifts".

TipVariables shine on the peek bubble ("Your {{reward}} is waiting…") and the offer step ("{{code}} expires in {{expiry}}"). Copy that knows what the visitor won converts like copy that was written for them, because it was.